SMM & Advertising for Progressor Law Firm
Social media management and targeted advertising for a law firm in Tallinn. Over 9 months, built brand presence on Facebook, Instagram, and TikTok, created 210 videos, launched 9 advertising campaigns.
Challenge
Build a law firm's social media presence from scratch: create a content strategy, establish regular expert content publishing, and attract clients through targeted advertising.
Solution
Launched a content strategy with expert legal videos (bankruptcy, real estate, inheritance, intellectual property). Created unified visual identity across all platforms. Ran 9 Meta advertising campaigns with 3 image videos.
Content
Created and published in 9 months:
Total Audience
Results by platform
+78 net (+59.2%)
followers
Demographics
F: 67,8% / M: 32,2%
Age: 45-54
City: Tallinn (67.4%)
+112 net (+460%)
followers
Demographics
F: 68% / M: 32%
Age: 35-44
TikTok
+268 net
followers
Demographics
F: 64% / M: 36%
Age: 45-54 (32,8%), 35-44 (32,4%)
City: Tallinn (60.6%)
Targeted Advertising
Launched 9 advertising campaigns. Prepared 3 image advertising videos.
Project videos
Project gallery
Social Media Branding
Created unified visual identity for Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Stats & Results
Analytics and performance results across platforms.
Social Media Content
Expert legal content: intellectual property, inheritance, real estate, bankruptcy.
Results
1,073 followers across three platforms, 606,816 ad impressions, 109,168 reach, 26 leads, 2.08% CTR
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