Brandbook & SMM for Prime Business Club
Developed a complete brandbook for Prime Business Club in Tallinn: a lion symbol logo, brand colors, typography, and identity usage guidelines. Created Instagram post and story templates, event promo designs — business breakfasts, dinners, PRIMETalks forums.
Challenge
Create a professional brandbook for a business club uniting entrepreneurs in Tallinn. Develop a visual system that communicates leadership, success, and networking values, and adapt it for social media and events.
Solution
Developed a 30+ page brandbook: golden lion logo, brand palette (dark teal + gold), design guidelines. Created an Instagram template system — posts and stories for business breakfasts, lunches, and dinners. Designed promo materials for the PRIMETalks event series, including a marketing forum and FuckUp Nights.
Project gallery
Concept & Mission
Brand introduction: philosophy, values, and mission of Prime Business Club.
Logo
Logo design: the lion symbol representing strength, leadership, and success.
Design Process
Intermediate logo variants considered during the design process.
Colors & Typography
Brand color palette with precise HEX, RGB, CMYK values.
Visual Design Guidelines
Visual design rules: acceptable and unacceptable design practices.
Social Media Templates
Ready-made templates for Instagram posts and stories: business breakfasts, dinners, events.
PRIMETalks — Events
Promo material design for PRIMETalks event series: forums, FuckUp Nights, marketing conferences.
Results
The club received a cohesive visual system used across all platforms — from Instagram to offline events. The brandbook became the foundation for all club communications.
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