Brandbook & SMM for Prime Business Club
Developed a complete brandbook for Prime Business Club in Tallinn: a lion symbol logo, brand colors, typography, and identity usage guidelines. Created Instagram post and story templates, event promo designs — business breakfasts, dinners, PRIMETalks forums.
Challenge
Create a professional brandbook for a business club uniting entrepreneurs in Tallinn. Develop a visual system that communicates leadership, success, and networking values, and adapt it for social media and events.
Solution
Developed a 30+ page brandbook: golden lion logo, brand palette (dark teal + gold), design guidelines. Created an Instagram template system — posts and stories for business breakfasts, lunches, and dinners. Designed promo materials for the PRIMETalks event series, including a marketing forum and FuckUp Nights.
Project gallery
Concept & Mission
Brand introduction: philosophy, values, and mission of Prime Business Club.
Logo
Logo design: the lion symbol representing strength, leadership, and success.
Design Process
Intermediate logo variants considered during the design process.
Colors & Typography
Brand color palette with precise HEX, RGB, CMYK values.
Visual Design Guidelines
Visual design rules: acceptable and unacceptable design practices.
Social Media Templates
Ready-made templates for Instagram posts and stories: business breakfasts, dinners, events.
PRIMETalks — Events
Promo material design for PRIMETalks event series: forums, FuckUp Nights, marketing conferences.
Results
The club received a cohesive visual system used across all platforms — from Instagram to offline events. The brandbook became the foundation for all club communications.
Also for this project
Want the same result?
Let's discuss your project and find the best solution