The web design market in Estonia is diverse: from self-taught freelancers to international agencies. How do you make the right choice and get a website that works for your business?
Types of Executors
Freelancer
Pros:
- Lower price (from 500€ for a landing page)
- Direct communication
- Flexibility in timelines
Cons:
- Risk of disappearing
- Limited competencies
- No team for complex projects
Best for: simple landing pages, personal websites
Studio (2–10 people)
Pros:
- Team of specialists
- Established processes
- Balance of price and quality
Cons:
- More expensive than freelancing
- Less flexibility
Best for: corporate websites, online stores
Agency (10+ people)
Pros:
- Full-cycle services
- Reliability and guarantees
- Large-scale projects
Cons:
- High prices
- Bureaucracy
- Not always flexible
Best for: large companies, complex platforms
What to Look for in a Portfolio
The portfolio is the main selection criterion. Pay attention to:
- Relevance: are there projects similar to yours?
- Diversity: can they work in different styles?
- Live websites: are the showcased projects still running?
- Mobile version: how do the websites look on a phone?
- Loading speed: check via PageSpeed Insights
Questions for the First Meeting
Ask these questions to gauge the executor’s level:
- How is the work process structured?
- How many revisions are included?
- Who will be working on the project?
- What’s included in the price and what costs extra?
- How is the project handed over?
- Is there post-launch support?
Red Flags
Be cautious if:
- No portfolio or only “NDA projects”
- They promise to do in a week what takes a month
- They don’t ask questions about your business
- They name a price without understanding the task
- They pressure you to pay urgently
- They respond poorly to questions
Web Design Prices in Estonia
Approximate market prices:
- Landing page: 500–2000€
- Corporate website (5–10 pages): 1500–5000€
- Online store: 3000–15000€
- Complex portal: from 10000€
The price usually covers design only. Development (coding, programming) is paid separately or included in a package — always clarify.
Our Approach
At Kalinadesign, we work like this:
- Brief: we thoroughly analyze the task and goals
- Analysis: we study competitors and the target audience
- Prototype: we create the structure and logic of the website
- Design: we develop the visual solution
- Revisions: we refine until it’s perfect
- Handover: finished mockups + UI kit for developers
We focus on design and can recommend trusted developers for implementation.
Checklist Before Ordering
Prepare before reaching out:
- Description of your business and target audience
- Examples of websites you like
- Structure (which pages are needed)
- Content (texts, photos) or an understanding of who will create it
- Budget and deadlines
Ready to discuss your project? Contact us.
