A pitch deck is a presentation that can bring you millions or close doors forever. 10–15 slides that must convince an investor to put money into your idea. Let’s break down how to do it right.
What Is a Pitch Deck
A pitch deck is a brief startup presentation for investors. The goal is not to tell everything about the business, but to generate enough interest so the investor wants to learn more.
Typical scenario: you have 5–10 minutes for your presentation. In that time you need to:
- Explain the problem and solution
- Show the market and potential
- Prove the team can deliver
- State how much money is needed and for what
Structure of the Ideal Pitch Deck
1. Title Slide
Name, logo, one sentence about the essence of the project. Founder’s contacts.
2. Problem
What pain are you solving? How acute is it? Who suffers?
3. Solution
How does your product solve the problem? Simply and clearly, without technical details.
4. Product
Screenshots, demo, visualization. Show that it actually works.
5. Market
TAM, SAM, SOM. How big is the market and what share do you plan to capture.
6. Business Model
How do you make money? Subscription, transactions, advertising?
7. Traction
What has been achieved? Users, revenue, growth, partnerships.
8. Competitors
Who else is on the market? What makes you better?
9. Team
Who is building the project? Relevant experience, achievements.
10. Financials
Forecast for 3–5 years. Unit economics.
11. Investment
How much is needed? What will the money be used for? What milestones?
12. Contacts
How to get in touch to continue the conversation.
Common Mistakes
Too Much Text
A pitch deck is visual support for your story, not a document to read. Maximum 3–5 bullet points per slide.
No Story
Investors remember stories, not numbers. Tell how you discovered the problem.
Unrealistic Projections
“In 3 years we’ll capture 10% of the market” without explaining how — that’s a red flag.
Ignoring Competitors
“We have no competitors” = you haven’t studied the market or there is no market.
Poor Design
Clumsy PowerPoint slides signal carelessness. If you can’t make a beautiful presentation — how will you build a successful product?
Why Design Matters
An investor sees hundreds of pitch decks a year. Professional design:
- Sets you apart from competitors
- Shows seriousness of intent
- Makes information easier to digest
- Builds trust
This doesn’t mean you need animations and 3D graphics. You need clean, professional, modern design.
How Much Does a Pitch Deck Cost
Options on the market:
- Template (DIY): 0–50€ — if you have design skills
- Freelancer: 200–500€ — basic formatting
- Studio: 500–1500€ — professional design
- Agency + strategy: 2000–5000€ — help with content and structure
What Affects Pricing:
- Scope of work: design only or design + structural consulting
- Number of slides: basic 10-12 or extended 20+
- Depth of work: formatting ready content or help with copywriting
- Number of revision rounds
- Source file format: Figma, PowerPoint, Keynote
To get an accurate quote for your project, contact us — consultation is free.
How We Work
- Brief: we study your project and goals
- Structure: we help build the logic
- Design: we create the visual solution
- Revisions: we refine until perfect
- Delivery: we hand over editable files
Timeline: 5–10 business days.
Order a Pitch Deck
Preparing for an investment round? Contact us — we’ll help create a presentation that will impress investors.