Merch Production and Design for Monetochka Band Tour
Developed a concert merch line for Monetochka's European tour in 2024. Designed 8 types of t-shirts, tote bags, and socks. Managed production, logistics, and merch sales across 12 European cities — from Barcelona to Vienna.
Challenge
Create a concert merch line for Monetochka's 2024 European tour. Design 8 product types — t-shirts, tote bags, socks — and manage the full cycle: from production to sales at venues across 12 European cities.
Solution
Designed 8 prints for t-shirts. Created an accessories line — tote bags and illustrated socks. Managed production, logistics, and merch sales across 12 cities — from Barcelona to Vienna.
Project gallery
Merch on Tour
Photos of merch stands from concerts across European cities.
Merch Design
Merch collection for the Monetochka band European tour 2024: t-shirts, tote bags, socks.
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Lookbook
How the merch looks in real life.
Production
Printing process, heat press, and finished t-shirt batches for the tour.
Feedback & Fan Reactions
Social media screenshots: Monetochka's feedback and fan reactions to the merch.
Results
Merch sold out at most tour concerts. Fans actively shared their purchases on TikTok and Instagram, creating additional reach for the artist.
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